From the publisher's website:

The Age of Art and Capitalism has created the need for a new occupation - The Gallerist. Blending the talents of an Art Dealer, Museum Curator, and Artists’ Manager, you are about to take on that job! You will promote and nurture artists; buy, display, and sell their art; and build and exert your international influence. As a result, you will achieve the respect needed to draw visitors to your gallery from all over the world. There’s a lot of work to be done, but don’t worry, you can hire assistants to help you. There’s a long queue of unemployed Art aficionados lined up, hoping to work with someone of your stature. Build your fortune by running the most lucrative Gallery ever, and thus win the game by: - having visitors in your gallery; - exhibiting and selling works of art; - investing in artists’ promotion to - increase art value; - achieving trends and notoriety as well as curator and dealer goals.