From the publisher's website:

Hive is a board game with a difference. There is no board! The pieces are added to the playing area thus creating the board. As more and more pieces are added the game becomes a fight to see who can be the first to capture the opposing Queen Bee. The soldier ants battle to keep control of the outside of the hive, whilst the Beetles climb up to dominate the top. Spiders moving into holding positions as the Grass Hoppers jump in for the kill. Keeping one eye on the hive and the other on your opponents reserves, the tension builds as one wrong move will see your Queen Bee quickly engulfed; .... game over!